Wholesale pet products industry market research report (two)
(2) of the Canadian pet market
2004 Canadian pet products and health care products sales reached 1.8 billion Canadian dollars, which accounted for cat pet products and wholesale pet products 2 / 3 of retail sales. 1998-2004, Canada's pet products market value of more than 4 percent annual increase. In 2003 the main followed by pet products companies, Nestle, Mars and DEL MONTE. Canadian owners to retail and wholesale grocers are controlled by numerous, followed by pet stores and pet shops.
Canada is a major pet dogs and cats in 2004, has raised a total of 10 million, large size about 2.3 million, and the number is still growing. The main reason is Canada's sparsely populated, dogs are still considered a variety of roles to play animals. And not only to maintain as a family pet.
Canada's high standard of pet care and the "humane" treatment. Studies have shown that 28.5% of households have at least raise a dog, 37.5% of households have a cat, there are a considerable number of families at the same time raising dogs and cats. Modulation in the pet products, 74% of wholesale pet products company and cat pet products for 91% of the prescription diet . Canada is the world's prescription diet pet the highest market share in one of several countries. In 2004, Canada's retail sales of pet snacks strong growth, reaching about 200 million Canadian dollars. "Yield" is the Canadians on the attitude of dogs and cats, most of them active disposition to accommodate the preferences of the dog, that is good in the cold outdoor activities. Therefore, pet owners are willing to snack in order to resist cold weather feeding dogs.
Major pet products manufacturers in Canada quickly realized that a considerable number of pet owners are treating pets. Therefore, the diversity of products to meet the needs of pet owners, such as pet of the growth phase, a variety of price points and taste products. In fact, the situation in most cat pet products is different from the products of a single formula to apply, while packaging the weight of wholesale pet products is great (10KG above) some more consumer products. And more complex variety of pet products products, including special pet with pet products, active temperament and non-active pet with pet products (such as rural and urban dog-specific), and its owner to use health care products and maintenance corresponding to the pet products, which is used for pet products pet products market had an impact on further evidence of this. Therefore, the nutritional value of healthy pet products in Canada the vast majority of pet owners the choice of the types of Canadian pet products gradually to the better quality and more sophisticated ingredients direction wholesale pet products-sample .
At present, Nestle - Purina over the world's leading Mars, dominant in Canada. The Swiss company has launched in Canada a large number of branded products, including FRISKIES, FANCYFEAST, PURINA ONE, DOG CHOW, CAT CHOW such. The status of these brands because of extensive publicity campaign and marketing strategy to consolidate, mainly across the country thanks to its retail network. Effem Pet productss Market to occupy the first two brands, such as "Po", "Jia Wei" and so on. Canadian pet products is very active in the innovation activities, is located in Montreal, the domestic manufacturers ROLL C HAGEN benefit greatly from it pet products and ornamental fish and pond fish pet products to participate actively in, done a great deal of research and development.
(B) pet products industry in China
Existing in the country more than 4,000 pet enterprises, 10 million of fixed assets in large and medium-sized enterprises -5000 million and only 10% of fixed assets 1,000 yuan accounted for 90% of small businesses. The vast majority of these enterprises are private enterprises. A few years ago as a result of premature development of the domestic market, the product is basically export oriented and export-way multi-sample processing for the drawing, the main exports to more affluent life of Europe and the United States market, the main exports of labor-intensive products to china pet products mainly. In recent years, with the domestic pet market continues to rise, people's income and a gradual increase in consumption, the domestic market also started to attract domestic and foreign manufacturers of wholesale pet products look.
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