Advertising

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Bibliography

  • Wernick, Andrew (1991) "Promotional Culture: Advertising, Ideology and Symbolic Expression (Theory, Culture & Society S.)", London: Sage Publications Ltd, ISBN 0803983905
  • Graydon, Shari (2003) "Made You Look - How Advertising Works and Why You Should Know", Toronto: Annick Press, ISBN 1-55037-814-7
  • Leon, Jose Luis (1996) "Los efectos de la publicidad". Barcelona: Ariel, ISBN 84-344-1266-7
  • Leon, Jose Luis (2001) "Mitoanálisis de la publicidad". Barcelona. Ariel, ISBN 84-344-1285-3

External links

Awareness

  • [9] Educating the Consumer about Advertising: Some Issues
  • [10] Advertising in the Schools
  • [11] Copywriter Brian Millar's advertising blog

Critical views